LISTEN UPWhy Good Communication
Is Good BusinessBy Marty Blalock
Why is communication important to business?
Couldn’t we just produce graduates skilled at
crunching numbers?
Good communication matters because business
organizations are made up of people. As Robert Kent, former
dean of Harvard Business School has said, “In business,
communication is everything.”
Research spanning several decades has consistently ranked communication skills as crucial for managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Although often termed a “soft” skill, communication in a business organization provides the critical link between core functions. Let’s examine three...