Small Scale BusinessBy: Idise Chukutem Small businesses on Dalrymple Street in Greenock, ScotlandA small business (also called mom-and-pop) is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. The legal definition of "small" varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees in the European Union, and fewer than 500 employees to qualify for many U.S. Small Business Administration programs.[2]...

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MARKETING MIX

Idise c.f            MARKETING MIX 16th Augt.,2011.YOUR POSITIONLook at the mapMAP 253 days before opening.1. Challenge 2. Product 3. Place 4. Price 5. Promotion 6. Sales strategy 7. Do it yourself 8. Coaching INTRODUCTIONMarketing mix allows you to combine all the marketing tools in order to sell your product.Duration Lesson: 1 hourExternal readings and quiz: 13 hoursDo it yourself: 20 hoursTotal: 34 hoursObjectives:The objectives of this lesson about marketing mix is to give you:-The tools you need for establishing your detailed marketing...

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Ethical issues in Management

Idise Chukutem  16 August,2011  ethical leadership, decision-making, and organisationsethical decision-making and leadership are the basis of ethical organisations, corporate social responsibility, 'fairtrade', sustainability, the 'triple bottom line', and other similar concepts This article introduces the concept and reasoning behind ethical leadership and ethical organisations. Ethical principles provide the foundations for various modern concepts for work, business and organisations, which broaden individual and corporate priorities far beyond traditional business aims of profit and shareholder enrichment. Ethical factors are also a significant influence on institutions...

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